CANADA BEEF
FRENCH FACEBOOK LAUNCH CAMPAIGN
STRATEGY | CONTENT CREATION & AMPLIFICATION | GRAPHIC DESIGN | CAMPAIGN MANAGEMENT
We’ve built and executed an effective social media strategy for Canada Beef since 2016, where we create engaging social media content and ad campaigns from start to finish, including copywriting, design, publishing and boosting.
THE CHALLENGE
Expand on the established online community of producers and consumers to include French Canadians through a separate Facebook page and custom content geared to French communities across the country.
OUR STRATEGY
Our initial focus was on building brand awareness and page likes through ad campaigns to ensure meaningful growth while appealing to French users through catchy ad content. These efforts were supported with posts that aligned with Canada Beefs key messages and content pillars.
THE RESULTS
In four short months, we exceeded our goals in every category with exceptional growth and engagement numbers due to relevant content and targeted ad campaigns.
2.5K New Page
Followers
236K Total Reach
7.6% Average Monthly
Engagement Rate
$0.27 Average CPC
